A Little History


My name is Ramy El Mir, founder and managing director of Sugar Lime.

I remember how scared I was to submit my resignation from my full-time job to take Sugar Lime out of my daydreaming cycle and make it real. It was in the breezy September month of 2010 that Sugar Lime was born.

Just like any other aspiring entrepreneur, my fear was daunting. I had no office. I took advantage of Casper & Gambini’s hospitality, (and good food), to conduct meetings with potential clients in their ABC Achrafieh Branch.

Fast-forward to date, and a thousand and one Cappuccinos later, Sugar Lime has tremendously grown to serve many businesses across the Middle East and North Africa from various industries.

In an era where we are all constantly bombarded with countless marketing and advertising messages 24/7, capturing the attention of your target audience has become harder than ever, as. You simply cannot afford to keep doing business the traditional way anymore: unconventional out-of-the-box marketing is key.

Don’t despair. We know what it takes to keep your business on top of the buyer’s mind, and we help you engage your potential buyer by implementing customized creative marketing strategies using the latest tools and media ‘trends’.

Based in Beirut, with an outlook on the world, we are your one-stop-shop when it comes to stand-out-from-the-crowd marketing and building brand awareness. We are also especially passionate about start-up companies offering consultancy services to ignite your entrepreneurship spirit and get you started. Small and medium businesses have a special place in our heart too.

The five pillars of Sugar Lime are:

"Capital isn't so important in business. Experience isn't so important. You can get both these things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn't any limit to what you can do with your business and your life."
— Harvey Firestone

The imaginative application of art and science to create beautiful ideas, products and services.

Everywhere & on every device, your site should flow seamlessly...

Socrates once said, “Know thyself.” We say, “Know thy users.” And guess what? They don’t think like you do.

"Build it, and they will come” only works in the movies. Social Media is a “build, communicate, engage, and win" approach!

Let’s grab a cappuccino and discuss how to take your business to the next level. Fill up the form here or call us on +961 70 110611 (Lebanon) - +971 56 8118779 (UAE).